Learn to Build Unparalleled Customer Experiences.

Entrepreneurial, action-based curriculum
delivered by Steve Blank and Startup Weekend.

Unlock the Potential of Your Business Based on Real Customer Insight

Come out more prepared to speak about your company, to deal with feedback and to answer the tough questions from potential employees, partners and investors. All in all, you'll be more prepared to succeed – and that's what it's all about: "Getting you ready for whatever's NEXT."

  • Challenge Your Assumptions

    Receive critical feedback from instructor, mentors, & peers

  • Understand Your Customer

    Engage with customers regularly using the Customer Development methodology

  • Validate Your Product

    Approach your product from the most crucial perspective: the customer

NEXT in the Community

Fundamentally changed the way I think about creating value in the earliest stages of a startup, SW Next was the most important thing I've done to up my game since attending my first Startup Weekend.

@donalddesantis | Giant Thinkwell

I definitely feel a lot stronger when it comes to understanding parts of starting a company. NEXT pushed me, broke me down, and made me a much better entrepreneuer. You will experience real world challenges you can't ever get out of a book.

Kyle McFarland

It's great to gain the knowledge available through theoretical courses, but they'll only take you so far. SWNext is the practical, experiential education we all needed to make entrepreneurial education actionable and useful. I read all the books, but I was still unprepared for SWNext. Everyone who's serious about learning how to build a viable technology business should sign up for SWNext now.

@hverespej | verespej

Hands down the best entrepreneurial education I've received since the very first time I attended Startup Weekend. The things we learned from Steve have already significantly changed the way we build product and will for years to come.

@kavla | liffftlabs

...F***king Awesome... where was this curriculum 15 years ago?

@AndySack | TechStars

The Seattle SWNext Team is awesome! At Microryza we spoke with over 100 customers in 3 weeks –– if you're committed to creating products that your users will LOVE...TAKE THIS COURSE.

Cindy Wu | Microryza